Everyone's in the Lineup
The 2027 Partner Program
Everyone’s in the lineup.
Partners bat first.Any tourism business can be part of our marketing for free, including a listing on our website. Partners get extra advantages, and the biggest is better ranking on ThisIsCooperstown.com.
Events & festivals
Hosting an event? Our Event & Promotion Partnership is a separate, flat-rate option: a Featured tag on our calendar, Facebook co-hosting and a three-week paid Meta campaign.
Event partnerships →2026 in review
Your marketing team, already at work
Here’s what This Is Cooperstown did for the county this year, and what partners get to plug into.
28.2Mtimes an ad was seenMostly New York, New Jersey and Pennsylvania
5.9Mvideo views
733Kclicks to our websites
145,000social followers, and growingFacebook, Instagram, TikTok and YouTube
January 1 to October 13, 2026. Ad report by Sparkloft.
Our website
#1 of 9 New York destination sites
About 155,000 visits a month, ahead of Lake George, Buffalo and Niagara Falls USA. And visitors stay 5 minutes 49 seconds, 3.2 times longer than the other sites’ average.
AITDK estimates, captured September 24, 2026.
155Kestimated visits a month
3.2×longer visits than other NY destination sites
~15,000hours of visitor attention a monthNearly 3 times the next-closest site
Partner ads, January to October
Your ads, working above benchmark
17.6Mtimes seen
6.1Mpeople reached
455Kclicks
Performing above industry benchmarks for travel and tourism.
Benchmark from Sparkloft, our ad partner.
six awards, one night2026 New York State Tourism Excellence Awards, including Printed Materials for our Inspiration Guide.
How partner ads work
Retargeting: a second at-bat
We show ads to people who already visited our website. They showed interest. We say hello again.
1 · First at-bat
A visitor looks at places to stay on our site.
2 · Life happens
They leave without booking. Most people do.
3 · Second at-bat
Later, in their feed, they see places to stay again: partner ads.
1
Meet Dana
How she found us
Her son’s team just got its 2027 tournament week.
It’s fall, and she’s already thinking about next summer. Then our Extra Innings ad shows up in her feed. She taps, and now she’s on ThisIsCooperstown.com.
Tap → ThisIsCooperstown.comFull disclosure: Dana’s not real. We made her with AI. Her browsing habits? Very real.
Meet Dana
2
That week is set
She starts planning
Now she needs a place to stay.
She searches our lodging page and eyes Bayside Inn & Marina.
Lake views. Near the Hall of Fame. Maybe.
3
She closes the laptop
Then life happens
Most people don’t decide on the first visit.
We don’t know her name. We can follow her digital footprint: which pages she looked at.
Where to StayBayside Inn & Marina
dinner’s burning4
That night, on her phone
She sees places to stay
She looked at places to stay, so she sees places to stay.
Lodging partners share a carousel ad on Facebook and Instagram, shown to people who browsed our lodging pages.
A friend’s photo
thisiscooperstownnySponsored
Your propertyhere
Plan Your Visit›
5
Another night
She clicked around Family Fun
So she sees things to do with the kids.
Same idea, different page: Family Fun visitors see Family Fun partners.
thisiscooperstownnySponsored
Your attractionhere
Plan Your Visit›
More from her feed
6
One tap
Your page
One tap takes her where she can act.
Lodging partner ads go straight to the property’s own booking page, cutting the time and clicks it takes to lock in the stay we inspired her to make.
Attraction partner ads go to the partner’s page on ThisIsCooperstown.com.
Premier and Featured partners also appear as banner ads across the web.
Banner ad
7
All year
Six pages. Six carousels.
Visit Baseball, see Baseball partners.
Each category page feeds its own carousel, so your ad reaches people already interested in what you offer.
Arts & Culture→
Baseball→
Family Fun→
Food/Bev→
Lodging→
Outdoor→
Dana’s week is booked. The question is whose ad she saw.
Your turn at bat.The 2027 partner program
Four levels
start small or swing bigStart here · On deck
Essentials
LEVEL 4$750
Want a little more recognition before you invest in marketing? Essentials gets your business noticed on ThisIsCooperstown.com and in the stories and emails we send to visitors.
Start with EssentialsWhat’s included
- Fourth spot on one category page of your choice
- Rotation in our e-newsletter
- Rotation in our blog
Not included: paid marketing
Essentials partners are not part of our paid advertising. That means no retargeting ads, social carousels or banner ads.
Ready to be marketed, not just listed? Community, Featured and Premier put your business in our year-round paid ads, seen 17.6 million times so far in 2026.
Compare them below ↓Community
LEVEL 3$2,000
- Third spot on your category page
- Featured Event tag on our events page
- Social retargeting carousel
- Category-specific data
- Yearly report
+
Featured
LEVEL 2$4,500
Everything in Community, plus:
- Second spot on your category page
- Banner-ad retargeting
- Yearly dashboard access
+
Premier
LEVEL 1$7,500
Everything in Featured, plus:
- Top spot, plus your photos rotating in the page header
- Your own personalized ad
- A featured chatbot tile
- Collaborative posts and reels with us
- Priority in the monthly email
- A data and strategy meeting with our team
- Full, real-time dashboard
- Twice-yearly report
- LIFT included
Tap the chart to open it full size.
New and notable for 2027
More ways partners get found
New · Premier
Your business in our chatbot
When visitors ask the chatbot what to do, Premier partners show up as featured tiles on category pages. Our chatbot answered 6,147 messages this year, mostly about tickets and hours, things to do and places to stay.
New · LIFT
LIFT: Local Insights For Tourism
A Digital Readiness Assessment. We audit your website and online presence, compare you to local and national peers, and give you a ranked plan of what to fix first. No tech experience needed. Included with Premier; an add-on for Featured and Community.
Lodging
Try the booking tool →
Booking built in
Lodging partners get the same four levels, their own carousel, and our Ripe booking widget on every page.
55reservations booked through our widget
1,810clicks to hotel booking pages
Try the booking tool →Lodging bookings: April 1 to October 14, 2026.
How to join
Three steps to 2027
1
Pick your level
Use the chart above to compare Essentials ($750), Community ($2,000), Featured ($4,500) and Premier ($7,500).
2
Fill out the 2027 enrollment form
Our new sign-up form adds up your total and shows your deadlines.
3
We take it from there
February 1Invoices go out
April 150% due
July 1Remaining balance due
Questions? Call us at (607) 322-4046.