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DMC Selects Sparkloft Media for Unified Regional Campaign Across Otsego & Schoharie Counties
<--- If you haven't already, click the video to hear the magic that doesn't autoplay :)
In a first for DMC, both Otsego and Schoharie Counties will now be promoted through a unified creative and media contract, marking a bold new chapter for regional tourism marketing in Central New York.
Following a spirited RFP process launched June 2 (with 30 proposals submitted, 70 questions answered, and seven agencies interviewed), Sparkloft Media emerged as the standout choice. Their two-year contract, beginning in 2026, brings sharp creative energy paired with strategic insights.
Why Sparkloft?
Founded in 2006, Sparkloft Media is a social-first creative agency with teams in Portland, Miami, Atlanta, and Chicago. The agency combines creative vision with data-driven strategy to deliver measurable results for clients in travel, hospitality, and other industries worldwide.
Sparkloft's portfolio includes award-winning campaigns for leading global and domestic brands, including Brand USA, Los Cabos Tourism Board, South African Tourism, Atlanta CVB, Travel Oregon, Visit Santa Barbara, Visit Peru, Delta Air Lines, and Crystal Cruises. This track record of excellence is driven by Sparkloft's ability to leverage emerging technologies and adapt to changing consumer behaviors, producing future-ready marketing.
With work spanning more than 20 countries on six continents, Sparkloft brings both reach and cultural insight to every project. In this new chapter for DMC, they will play a crucial role not only in delivering innovative campaigns but also in sharing real stories of the region—its culture, its communities, and its people—in ways that inspire travelers to experience it firsthand.
Cass Harrington, CEO of DMC, says it best:
"Sparkloft didn’t just deliver ideas, they showed us how to spark - oh yea pun intended - real creative connections between visitors and our communities. Their creativity was undeniable, but it was their strategic clarity that sealed the deal."
Sparkloft will fuel all three DMC brands, This is Cooperstown, We Go Otsego, and Visit Schoharie County, leading the charge on digital and traditional media, video storytelling, campaign execution, performance analytics, and the creation of a fresh, inspiration-style visitor guide for Schoharie County, scheduled for release ahead of summer 2026.
Martin Stoll, CEO of Sparkloft Media, adds:
“We’re thrilled to be named the agency partner for Otsego and Schoharie County at such an exciting moment. We see endless opportunities, and together we’ll build on the region’s momentum to tell its stories as original, inviting, and memorable as the places themselves.”
This partnership also amplifies DMC’s beloved Partner Program, delivering standout visibility for local businesses across all marketing channels.
By combining two county contracts into one vibrant strategy, DMC is investing in more than just marketing; it's investing in coherence, creativity, and long-term impact. It’s tourism marketing that works year‑round, across borders and across imaginations.
To stay updated on the latest activities, visit SparkloftMedia.com, ThisIsCooperstown.com, and VisitSchoharieCounty.com, and follow us on Facebook @ThisIsCooperstown or @VisitSchoharie and Instagram @GoCooperstown and @VisitSchoharieCounty.
About Destination Marketing Corporation
The Destination Marketing Corporation for Otsego and Schoharie Counties (DMC) was established in 2014 as a not-for-profit 501c6. By contract with Otsego and Schoharie Counties, the DMC has been designated the Tourism Promotion Agency (TPA) under the New York State Tourism Matching Funds Program. The DMC is funded by a portion of the occupancy tax revenues collected in contract with Otsego and Schoharie Counties; Cooperative marketing investments with tourism Partners in Otsego County; and annual grants from the NYS Division of Tourism/Matching Funds Program.
For media inquiries or interview requests, please contact:
Ryan Geraghty
Director of Marketing & Communications
Destination Marketing Corporation
press@thisiscooperstown.com | (607) 435-7551